I'm REALLY excited about finally getting my portfolio online so I decided to share it on here as well. Enjoy! :)
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Tuesday, May 17, 2011
Friday, May 13, 2011
Final Anthropology 522 project
I think my “Knock Your Head Off Idea” changed pretty much constantly throughout this whole processes beginning from about day one. We started off working in a group, deciding that we were going to single in on professional basketball players and how they use social media like Twitter and Facebook to create a sort of brand image and how they continued to market themselves to not only fans, but to the league and other athletes.
After about the third time we attempted to meet up as a whole group and failed, we decided to split up the project into individual sections and each focus on an area of athletes and social media. For instance, we decided we needed a sort of history/background about how players used to market themselves without social media and then transition into the social media explosion and then end with a sort of etiquette “how to” for athletes on what they should and should not do while using this technology to promote their image.
That continued to be our focus until the end of the semester when the communication in our group started slacking and then really nobody knew what they were doing anymore. This is when we had one last final group meeting and decided to go with the overall theme of heroism and decided that everybody kind of just do their own play on the idea.
The way I took it, I think it’s very interesting the level we raised athletes to back when compared to how we relate to them now. In the past you know you had baseball cards and an anything autographed was something you cherished deeply. I just feel like with everything connecting us, especially with social media, that idol stature that we held athletes to is almost completely diminished now. Athletes like Shaquille O’Neal really reach out to his fans on a personal level now, there’s not that barrier of reachability. This doesn’t just end with athletes, it carries on into music and arts and just everything that we once held people above everyone else in. It’s amazing that with technology comes this ability to connect with just about anybody, anytime, anywhere. As I stand right now, I view this whole social media revolution as a positive thing. Of course, I still have my heroes and they’re still hoisted on a pedestal in my eyes, but they’re not invincible to me anymore. Contrary to what I used to believe, my heroes are still heroes, but they’re also human as well. Just like me.
sources
Articles
Athletes on Twitter
ATHLETE TWEETS by Ryan Corazza
Reporting from the Jock-o-Sphere: AthleteTweets.com is the next step for setting the scene on athletes who tweet
Heat ban use of Twitter from team locker room MIAMI (AP)
The NBA's social media explosion by Maria Burns Ortiz
NBA social media guidelines out by Marc Stein
Twitter giving athletes new way to connect with fans, for better or worse by Steve Politi/Star-Ledger Columnist
Why Twitter spells trouble for some pro athletes
by Rhonda Racha Penrice
Videos
5Across: Athletes on Social Media
Countdown Daily: Twitter
OTL: Twitter & Athletes
Shaq Meets With Twitter Fans
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