Alright, so, I've put my video editing skills to the test and viola! My Mediated Cultures class at Kansas State University is making a video about social media and the world...pretty much. As a group, we're focusing on how athletes use social media to brand and promote themselves, at least that is my area. As a whole, our video will be about the image of athletes pre-social media and how the development of it has shifted their status from hero to just another person you follow on Twitter. Without further ado, here's my preview.
My vision for the final project is similar to what I mentioned before. We want to really show how athletes have lost that hero, almost idol, status. No longer are they unreachable or private. At least most of them aren't. To keep their name out there, many professional athletes today are joining the social network like Twitter, Facebook and Youtube. They use these sites for various reasons from staying connected to fans to promoting their endorsements. Either way, fans love it. They love knowing what their favorite athlete is doing right after a ball game or during off season.
So, from the beginning, we're showing athletes before social media and how they used endorsement deals and their talent to create their image. From there we move into how athletes are utilizing these sites to maintain their image--this is where it gets tricky. Athletes aren't always the smartest when it comes to having a filter on what they put on the internet. There are some that get into trouble by Tweeting during a football game or talking trash on other players. That's where our last half of the project comes in. The final piece will be about educating these athletes to use social media for their benefit. To promote them positively, but to also be real with their fans. After all...that's what social media is essentially, to keep us all connected.
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