I've been having trouble trying to figure out how to incorporate our project into the big scheme of projects, but I think we've gotten it narrowed down to a perspective that is a little more...thought provoking that our original ideas. First of all, instead of making one long video, we've split up into mini series that will all tie together for the final. The overall idea is Heroism of the athlete-beginning with the background history and how it's evolved in our current culture.
Aaron showed us this commercial that Lebron James did for Nike that really inspired this view of where we're taking our project.
This got me wondering what athletes like Michael Jordan are doing these days. I Googled him and found a really cool commercial he did-which then got me kind of thinking of another direction to take this.
Athletes like him didn't have a way to express themselves back in their day. They didn't have the media to connect with their fans-which made them unreachable in a sense. This could be how they developed their Hero status and media basically came in and destroyed it. That's a bold statement-but it would certainly make for a good argument.
Basically...what I would love to portray through this project is how media is so developed these days that we no longer have to fantasize about what our favorite athletes are thinking about after a basketball game...we can get on Twitter or Facebook and see what they PERSONALLY have to say. Now, the question that's being asked is...is this a good or bad thing? It's definitely a change...from Heroism to...Celebrity-ism basically. That's all athletes really are these days anyways, which is why we love it when scandals happen-we love to be in the know and we love to hear the latest gossip-we're human. It's just a little sad our one time idea of a hero is now just another celebrity grouped together with such scum as the cast of Jersey Shore and Paris Hilton.
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